Colon Cleansers: Return Of An Old Scam?
Colon cleansing products are all the rage and the competition for the consumer dollar is fierce. Numerous websites purport to be objective comparisons for colon cleansers, but are really just advertisements touting certain products. For example, the Colon Review Board bills itself as the “Official source for colon cleanse news, reviews and information.” They claim to be a New York based company that is a “watch dog group in the health products industry.” Yet the website is registered to a Canadian firm, Domain Privacy Group, Inc. in Markham, Ontario. The website reports on three colon cleanser products and goes on to praise the benefits of colon cleansing. The website claims that our modern diet and lifestyle allegedly deposit toxins in the colon that impair our skin condition, our absorption of nutrients and may even lead to colon cancer. Not surprisingly this website has links to the websites for the three products it rates most highly.
Another site, naturalhealingtoday.com, also offers a review of colon cleansers by its “editorial staff.” The site claims that hardened fecal matter and other toxic materials in the colon impair digestion and nutrient absorption. Ten separate products receive reviews and a customer feedback section is included. The website is registered to Domains by Proxy, Inc., which at best helps conceal the real identity about this purportedly neutral pro-consumer site.
WebMD reports that colon cleansing has been examined inconclusively in regard to a few health concerns, none of which are the toxins, weight loss or other benefits alleged by the numerous current colon-cleansing advertisements. WebMD also offers some additional observations. The liver and the natural bacteria in the colon detoxify food wastes. The mucus membranes colon cleansers claim should be removed are the body’s natural barrier keeping unwanted substances from being absorbed into the body. The colon naturally sheds old cells on a regular basis, which prevents a build-up of harmful material. And weight loss is unrelated to the colon since most calories are absorbed earlier in the digestive process. WebMD also recommends you protect your colon health by eating 20 – 35 grams of fiber a day, drinking plenty of fluids, limiting alcohol and red meat and having colon cancer screenings after age 50 or at your doctor’s direction.
The claims made by the various colon cleansing products are almost identical to those made by Mega Systems International, Inc. regarding Eden’s Secret Nature’s Purifying Product during the late 1990s. That product claimed to cleanse the body of toxic waste, colon waste and help the user lose weight, among other benefits. In 1998, the Federal Trade Commission (“FTC”) required Mega Systems to cease advertising that the product would cause significant weight loss, prevent or cure illnesses and cleanse the body of toxins.
It may well be that the current interest in colon cleansing products may only be the re-emergence of an old consumer health fraud scam.
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I've done some colon cleansing in the past and have gotten out some old black fecal material. To me at least, it made me feel less bloated and I seemed to have better bowel function. To each his own, but I believe it helps to cleanse now and then.